They say a picture is worth a thousand words, and that’s never more true than when it comes to your website! With 65% of the population describing themselves as visual learners, imagery is a vital communication tool, and one that directly affects buying decisions. We’ve all had the experience of coming across a bad website, and almost immediately clicking away! So if you’re working on a new website for your business, or refreshing your existing one, you may be asking: what brand images do you need?
Your brand imagery is the visuals that represent your business, whether they are found on Instagram, a blog post, an online advert, or a print ad. But GOOD imagery is about more than just images. It’s about conveying a feeling or an emotion through your imagery to build trust and confidence over time. It’s about communicating who you are, what you do, and why your clients should trust you to deliver in a consistent – and let’s be honest, beautiful – way.
Brand imagery works best when it tells your brand story. More than that, it’s about connecting your story, values, and product or service with the things that are important to your client. It’s about creating a sense of recognition and excitement, where your dream client feels at home and knows instinctively that you are the person they want to work with.
At The Brand Studio, we’re all about creating beautiful visuals that capture each brand’s unique personality. And while we give all our clients a bank of images to draw from, here are some of the factors we recommend when narrowing down the selection for your website.
CHOOSE BRAND IMAGES THAT TELL YOUR STORY
There’s a temptation for many new businesses to use stock imagery (especially images from free libraries) for their website. But do you really want your business to look like everyone else’s? Your business offering is a unique combination of the skills, knowledge, experience and creativity that you bring to the table, and your website should reflect that. Ditch the stock images, and use authentic brand imagery that has been created especially for you, to allow you to engage and compete in a noisy online market. To be memorable, you must be uniquely YOU!
CHOOSE BRAND IMAGES THAT SHOUT ABOUT YOUR VALUES
Your values are an integral part of your business, especially when it comes to the wedding industry. Clients aren’t just trusting you for an everyday purchase. They’re including you in a once-in-a-lifetime celebration filled with meaning and emotion. They’re letting you into a private moment, and to do that, they have to feel a sense of trust and connection. Your brand imagery is the best place to communicate what’s important to you at a glance, whether it’s travel, family, or getting back to nature.
BE CONSISTENT WITH THE BRAND IMAGES YOU CHOOSE
A great website should be a harmonious experience for the visitor, where everything (including words and images) works together to reflect your brand values and product or service. Choose colours that support and enhance your overall brand identity and are instantly recognisable. Pay attention to photography style, as well as content.
It’s also vital to carry that same consistently over to other areas like social media. One of the reasons we ensure our clients have a bank of compelling images to work with (rather than just a handful) is so that they can be used on social media to create a consistent brand presence. If you want to gain brand loyalty from Millennials, it’s vital to share that content on social media – and that means images! Successful brand imagery should be instantly recognisable, and stand out in a busy feed.
RESIZE AND OPTIMISE
Once you have decided what brand images you need, it’s important to ensure your selection is correctly formatted for use on your website, social media, and printed materials. There’s nothing worse than a blurry image, whether it’s on a website or in a print magazine or newspaper! Your brand imagery should clearly and professionally represent your business. Pixelated imagery is no good for business! Choosing the right brand images for your website can be a little overwhelming, which is why we give all our clients as much guidance as possible. Right from the early stages, when booking a brand shoot, we provide a welcome pack with hints, tips, and tricks, so that you can prepare in advance, and relax on the day, confident that your brand imagery will represent your business perfectly.
If you’re ready to stand out from the crowd and connect authentically with your clients, get in touch!